President & CEO 

With over 40 years of experience as a Master Goldsmith, José’s creative designs and detailed craftsmanship has been marvelled by jewellery adorers for years.

In 1973, he established his first store, “Chez José”, in Toronto, Ontario and he opened his second store, “Extraordinaire Jewellers” in Unionville, Ontario in 1985, which he later sold in 1991.  After moving to British Columbia’s beautiful White Rock/South Surrey area in 1992, he opened his third, fourth and fifth store.  His sixth store, “José & Co. Custom Jewellers” is now located at Suite 3, 1920 – 152nd Street in South Surrey.

José’s passion for his craft and eagerness to please others has allowed him to share his talent, genuine service and quality products with the community for years. José’s incredible ability to fluently speak five different languages (English, French, Italian, Armenian and Arabic) has allowed him to gain a loyal following of clients from all parts of the world.

Community Involvement

José also believes in supporting the local White Rock/South Surrey community and has generously donated to countless fundraisers and events over the years. He has also been well recognized professionally and has won numerous awards and honors.

Learn more about José’s Awards and Affiliations.
Watch our TV Audition  from Profiles of Business Excellence

“For all Your Jewellery Wants, Needs & Desires” ~ Whether it be “Personal &/or Corporate Custom Designs” Repairs or wherever your imagination will take you, the sky is the limit. In addition to jewellery, José has also created Gold Business Cards, Gold hand-engraved Tiles adorned with Diamonds for a Yacht’s Shower Stall and much, much more.